Cookie Policy

1Introduction

This Cookie Policy explains how PAKELP Private Limited ("PAKELP", "we", "us", or "our") uses cookies and similar tracking technologies when you visit our platform at pakelp.com ("Service"). This policy provides information about what cookies are, what types we use, and how you can control them.

By using our Service, you consent to the use of cookies in accordance with this Cookie Policy. This policy should be read alongside our Privacy Policy and Terms of Service.

Compliance: This policy complies with the Prevention of Electronic Crimes Act (PECA) 2016 of Pakistan and international best practices for cookie consent and transparency.

2What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Storage Technologies

HTTP Cookies— Small files stored by your browser

Local Storage— Larger data storage in your browser

Session Storage— Temporary storage, clears on close

Web Beacons— Tiny graphics that track behavior

Pixel Tags— Tracking pixels for analytics

Device Fingerprinting— Techniques to identify devices

Cookie Duration

Session: Deleted when you close your browser
Persistent: Remain for a set period or until deleted

Cookie Origin

First-party: Set by PAKELP directly
Third-party: Set by external services

3Cookies We Use

Required

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be disabled.

Cookie	Purpose	Duration
auth_token	User authentication	7 days
session_id	Session management	Session
csrf_token	Security (CSRF protection)	Session
cookieConsent	Store cookie preferences	1 year

Optional

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website.

Cookie	Provider	Purpose	Duration
_ga	Google Analytics	Distinguish users	2 years
_gid	Google Analytics	Distinguish users	24 hours
_gat	Google Analytics	Throttle request rate	1 minute

Consent Required

3.3 Marketing Cookies

These cookies track visitors across websites to display relevant advertisements.

Cookie	Provider	Purpose	Duration
_fbp	Facebook	Facebook Pixel	3 months
IDE	Google	Google Ads	13 months

Optional

3.4 Functional Cookies

These cookies enable enhanced functionality and personalization.

Cookie	Purpose	Duration
language	Language preference	1 year
theme	Light/dark theme preference	1 year
recent_searches	Store recent search history	30 days

4Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We don't control these cookies and encourage you to check the third-party websites for more information.

Google Analytics— Website analytics

Google Maps— Location services

Facebook Pixel— Ad tracking and analytics

YouTube— Video embedding

Cloudflare— CDN and security

5Managing Cookies

5.1 Cookie Consent Tool

When you first visit our website, you'll see a cookie consent banner that allows you to:

Accept all cookies
Reject non-essential cookies
Customize your preferences by cookie category

You can change your preferences at any time by clicking the "Manage Cookie Settings" button on this page or in the website footer.

5.2 Browser Settings

Most browsers allow you to control cookies through their settings:

Chrome Firefox Safari Edge

Note: Disabling cookies may affect the functionality of our website. Some features may not work properly without cookies.

5.3 Opt-Out Tools

You can opt-out of targeted advertising from participating companies:

Digital Advertising Alliance (DAA)Network Advertising Initiative (NAI)European Interactive Digital Advertising Alliance (EDAA)

5.4 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. Currently, there's no uniform standard for responding to DNT signals, and we don't respond to DNT signals at this time.

6Impact of Disabling Cookies

If you choose to disable cookies, you may experience the following:

Essential Cookies

Cannot be disabled — required for basic website functionality

Analytics Cookies

We won't be able to improve services based on usage patterns. No impact on your experience.

Marketing Cookies

You'll see generic ads instead of personalized ones. You may see the same ads repeatedly.

Functional Cookies

Language preferences, theme settings, and search history won't be saved. You'll need to reconfigure each visit.

7Updates to This Policy

We may update this Cookie Policy from time to time. When we make changes:

We'll update the "Effective Date" at the top of this policy
For material changes, we'll notify you via email or platform notification
We'll request fresh consent if required by law
The updated policy will be available on this page

8Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

Data Protection Officer — PAKELP Private Limited

support@pakelp.com

+92 339 0005654

Gulberg III, Lahore, Pakistan

Your Rights: Under Pakistani and international data protection laws, you have the right to access, correct, delete, or restrict processing of your personal data collected through cookies. Contact us to exercise these rights.